clients Divided by 20% conversion Equals
100 leads Divided 10% traffic conversion Equals 1,000 visits Keyword CPC equals £16 £16,000 Google Ad spend to get 1,000 visits To calculate the CPC of the keywords your customer would target, go to Ahrefs’ Keywords Explorer, enter their target keywords, and look at the CPC column. Keyword analysis, via Ahrefs’ Keywords Explorer Ending the discovery call When the call naturally ends, you can finish the conversation with, “So where do you think we should go from here?” There are only three outcomes of asking this question: They’re not interested. They want to see the scenario you explained to discuss with
others. They want to schedule a follow
-up meeting with others in their team. So I wrapped up the call with Richard and said I’d draft up the scenario we discussed. Step 4. Follow up with a one-page proposal Fortunately, I’m working with the person who makes the final decisions and the one who approves payment. So the next day, I emailed Richard this one-page proposal summarizing the objective, campaign, pricing options, and competitor traffic analysis. You can create a copy of it here. SEO Proposal Template Then I met up in person with Richard. After some small talk, I asked if he’d read the proposal. He asked me to explain if the
competitors’ growth was achievable
, which led the conversation to link building. I explained how he could ask for links from some of his industry contacts and accreditation websites, but the rest of the links would need to be earned. Then I explained the keyword research and content processes (choosing which topics to write about) and the differences between pricing option A and option B. Richard ended the conversation by stating that he
was bought into the idea. But as one
director needed to review, edit, and Bangladesh Email List approve all content writing, his team. Your prospect may loop someone else, like a sales, marketing, or web manager, into the project to join a follow-up sales meeting and discuss the following: Discuss how this SEO project will work Plan the project duration, estimate costs, how to get started, and how you will report and measure results References from other clients Step 5. Create an SEO forecast to reassure the client Clients may get cold
feet if you can’t provide reasonable
assurance for their future traffic performance. But equally, SEOs can’t guarantee results. There are just too many uncertainties: Google algorithm updates can impact website performance Technical SEO issues can impact performance Content can sometimes not perform as well as originally expected Competitors’ SEO can be improved and outperform your pages You need to strike a balance. That’s where the SEO forecast comes in. An SEO forecast shows the predicted organic traffic growth for the time period. Providing a forecast shows you’re confident and competent in your ability to provide SEO services, implying that you’ll be held accountable against an agreed target. 5-minute SEO forecast How
to forecast traffic To forecast
traffic at a Black Ops Cold War’s Coded Messages: Deciphering the Cold War Enigma (2024 Edition) keyword level, you can use Traffic potential (TP) to provide a quick indication of potential organic traffic available for your client’s top keywords. TP shows the sum of organic traffic that the #1 ranking page for your target keyword receives from all the keywords it ranks for, which acts as a good predictor of the traffic your article could get, if it performs well. Traffic potential example, via Ahrefs’ Keywords
