Whatever your advertising objective, Google Ads is sure to have a solution for you. This platform is as extensive as it is complex, but if we know which options are best for us, we can get the most out of it.
Sometimes, what we are looking for with
An advertising campaign is not to achieve conversions or sales, but to promote a new product or brand. The problem in these cases is that it is not so easy to know if we are achieving our objectives and to quantify them. Therefore, we are going to see how to increase brand awareness and measure brand knowledge with Google Ads .
Do you want to learn more about
SEM and Google Ads? Click here How to Build Phone Number List download the most complete manual on how to successfully run advertising campaigns on Google (updated edition for 2024).
Google Ads: How to measure and increase brand awareness
How to increase brand awareness with Google Ads
Google Ads has two main networks on which ads can be displayed:
The search network
The Display Network
Search network and display network-1
The search network looks for text
Ads that are triggered when a user enters a specific word or Phone Number Data into the search engine. The display network, on the other hand, shows text, image and multimedia ads on web pages visited by users who are part of the target audience.
To increase brand awareness,
The most appropriate option is display campaigns , as they can help us create an emotional connection by telling our brand’s story through graphics, audio and video.
An additional advantage of this network is its reach
According to Think with Google , the Google Display Network reaches 90% of the world’s unique Internet users.
These tips will help you
Remember that you can choose specific locations – websites or even sections of websites – where you want your ads to appear. You can choose these sites based on specific topics or the audience you want to reach.
