represents the definition or value

. You can optionally wrap DT and DD in a <div> for styling purposes. Unordered lists (UL) and list items (LI): Utilizing UL and LI tags can help create bullet-pointed lists to highlight features, benefits, or other relevant information about your products. You can also use it for product carousels. Other examples: There are numerous other semantic HTML elements that can be used to enhance the structure and meaning of your product pages. Some examples include using <section> to group related content, <article> to define individual product sections, or <figure> and <figcaption>. Of the above, I favor the

use of definition lists the most and always apply

them for my clients. Let’s take Virgin Experience Days, one of my clients, as an example. I was exploring methods to enlarge their SERP snippet on product pages. I noticed each page has a list of helpful product information. This includes details such as the available locations, people involved, and the product’s validity period. Example of product information Before, the area used <div> tags which lacked semantic meaning. I requested a change to definition lists. As a result, the markup of that section now

appears like this: Product page with semantic

markup I hoped that Google would start displaying this information in search results as it comprehends the content structure better. A few weeks later, my hope became reality. This valuable product information also started to appear alongside other rich data from structured data on product SERP listings. Example of an enhanced SERP listing By implementing semantic HTML in these various ways, you can provide search engines with more context and make it easier for them to understand the content

and relevance of your product pages

. information shown in your Cell Phone Number List Gansu  SERP listings. 7. Add unique meta descriptions Many retailers neglect to prioritize unique meta descriptions for product page SEO due to the large number of products they carry. To address this, they often use templates to generate meta descriptions using the product page name and any relevant product attributes. For example, Schuh, a shoe store, creates its product page meta descriptions this way. A page’s metadata in Ahrefs

SEO Toolbar The main problem is that the

. They don’t describe the product being sold or do a great job of matching intent and attracting clicks. Thankfully, large-language models (LLMs) like GPT have made generating meta descriptions that follow best practices easy. It’s now simple to provide some information within a prompt and then request the AI to generate the description. You can use Ahrefs’ free AI meta description generator to do this. Just describe your page, choose the writing tone, and set

the number of variants you want. Example

results from  Call of Duty: Black Ops Cold War on a Budget (2024): Is a Cheap CD Key Worth the Risk? Ahrefs’ free AI meta description generator 8. Use structured data (and pair with Merchant Center) Structured data enhances a product page’s SERP listing, often improving click-through rates and organic performance. It includes details like product name, price, and availability, aiding search engines in better understanding page content. Although structured data is not a ranking factor, Google’s Gary Ilyses notes: It will help us understand your pages better, and indirectly, it leads to better