Google Ads is one of the most comprehensive advertising solutions on the market, but also one of the most complex. Understanding all the Google Ads metrics is not easy, but the effort is worth it.
Within the Google Ads system
The position of an ad is essential. As with organic results, the higher up we are, the easier it will be for us to get clicks. So let’s review the essential metrics regarding the position of your ads.
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Google Ads_Essential Metrics for Your Ads’ Position
Google Ads Metrics: Impression Share
Google Ads metrics related to impression share are used to see how the click-through rate changes when changing the placement of the ads in the results.
To properly evaluate them
It is important to keep in mind that higher bids allow you to participate in Middle East Mobile Number List competitive auctions, so these indicators could worsen when increasing the budget.
Search top impression rate
This metric tells us the percentage of impressions of an ad that are shown at the top (that is, above the search results) compared to the total number of times the ad has been shown.
Search top impression rate
Impressions on top/Impressions
Search absolute top impression rate :
This metric works the same
as the previous one, but it tells us the percentage of impressions in which the ad appears in the absolute first position, that is, above the organic results and the rest of the ads.
Search absolute top impression rate = Impressions on the absolute top/Impressions
Google Ads Metrics: Impression Share
Search absolute top impression share : This metric tells you the impressions you Country Wise Email Marketing Data at the top (i.e. above the search results) relative to the estimated number of impressions you could have received in these positions.
