Explorer How to forecast sales If you want

to forecast sales for a particular keyword, then you’ll need to know your customer conversion rate plus your average order value. SIDENOTE. Average order value (AoV) = how much a typical customer would spend in your store Visitor to customer conversion rate (CR) = how often your visitors convert to customers Here’s a simple way to do it: TP * CR * AoV Creating more detailed forecasts If your potential client is looking for a more detailed forecast or a competitor forecast, it’s worth putting together an SEO forecast using multiple data sources. To do this, I would advise to start with Patrick Stox’s excellent post on SEO forecasting. Step 6. Close Using our SEO contract template proposal, complete the details of the

highlighted areas: This contract includes:

, and more. Scope of work. Duration of work. Payment terms. In addition, you may also be asked to sign an NDA (non-disclosure agreement) by the client before they share company information with you and your team. 6 tips from the pros on how to get your first clients I asked SEOs on X how they got their first clients—here’s what they said. 1. Share your skills with others Dr. Marie Haynes started in SEO by sharing her SEO skills and expertise with other people: “I offered to look at one person’s analytics because they weren’t sure if Penguin hit them. Did this a few times, and people found it valuable, so I started offering an $89 report.” Dr. Marie Haynes, Founder, MHC 2.

Network at events Find clients by

networking at events. Here are the events that Shane Jones recommended. 3. Share SEO case studies SEOs told me that sharing case studies on Facebook, Linkedin, X, and Instagram is a great way to attract new clients. “I got my first SEO client (as an SEO freelancer) from a Facebook group.” Harpreet Munjal, Founder, LoudGrowth Liam Quirk found success using LinkedIn and Instagram. “I began by posting SEO case studies on LinkedIn demonstrating our results and capabilities. This not only built my

personal brand but also

attracted potential clients who were Dominican Republic Email List  seeking SEO services.” Liam Quirk, Founder, Quirky Digital 4. Use cold emails Cold emails don’t have the best reputation, but they are one of the ways SEOs told me that they got their first clients. There are ways you can approach your SEO outreach that can make it easier to get responses. “We used to search for a keyword in Google, and we’d go from page 2 to page 7 of Google,

find their names and email addresses

, and send them an email.” Joshua George, Founder, ClickSlice In terms of success rate, SEOs mentioned that it would usually take ~50 emails to get a few leads. 5. Get work on freelance sites As well as Upwork, there are other popular freelance websites you could try selling your SEO services on places, like People Per Hour or Fiverr. SEOs told me that this was one of the ways they got their first clients: 6. Talk to business owners you already know Shawn Hill did this and managed to land work doing social media marketing and also SEO services for a local company following a hail storm. Final thoughts Here’s a

quick recap. We covered how

to approach selling SEO services He needed buy-in from all members of  by focusing on three key areas:  rather than your services Use psychology to pitch a higher anchor price against your price Provide a verbal price or one-page proposal before sending a contract Got questions? Ping me on Twitter.An enterprise SEO audit evaluates a large enterprise website to find issues and opportunities that will improve rankings and visibility on