including: Plan your internal linking

structure Link to internal pages you care about Link to relevant content How to audit your site’s internal links for issues: Fix broken internal links to reclaim authority Fix orphan pages Identify opportunities for new internal links Local SEO audits Most of what you need to know for local SEO is covered in our complete guide to local SEO which goes into ranking factors such as: Google Business Profile (formerly Google My Business) NAP citations Reviews Links On-page 4. Put together your deliverables and reports

What people want out of an audit for

deliverables and reporting varies greatly. I recommend discussing this up front with your client or stakeholders so that you’re both on the same page. Deliverables might include a presentation, document, spreadsheets, or even tickets entered into a project management system. I highly recommend focusing on a few key issues and not a massive report of everything you looked at. I’ve seen several hundred-page documents detailing everything you checked, but no one is going to read those. I’ve found reporting on

5-10 main issues or opportunities

the changes are more likely to be implemented. I’d recommend checking out our post on SEO metrics and reporting for inspiration. You should try to equate fixes to cash. This is what businesses care about. You can say I want you to redirect these 100 pages, but it’s not going to go over as well as saying I want you to redirect these 100 pages which will recover 2,500 links which would

cost $1M if we had to buy them

. It may take some collaboration Micronesia Email List  with the in-house team to estimate these kinds of numbers, but the extra effort means the report will be better received and you’ll be more likely to have your changes implemented.GENERAL SEO 14 Ways to Improve Ecommerce Product Pages for SEO By Sam Underwood January 18, 2024 29 min read Sam Underwood Sam Underwood Sam Underwood is a solo

consultant helping ecommerce

businesses grow their organic revenue via on-page SEO, technical SEO, and content strategies. Article Performance Data from Ahrefs Organic traffic 293 Linking websites 41 Sign up for Ahrefs Get SEO metrics of any website or URL. Get the week’s best marketing content Email Subscription Enter your email Subscribe Evolve – Singapore – October 24-25 Contents Start with in-depth keyword research Adjust product names (H1s) and titles to align with user searches Add unique, helpful content

Implement a semantic heading

structure Optimize  Black Ops Cold War Choices: Shaping Your Covert Operations (A 2024 Guide) images Use semantic HTML Add unique meta descriptions Use structured data (and pair with Merchant Center) Include customer reviews Add internal links Manage variants correctly Set up XML sitemaps Have a discontinued + out of stock strategy Be selective with linking & indexing For e-commerce websites, optimizing product pages is one of the most critical aspects of SEO. Optimized product pages