categories. The (audio visual) products consistently
begins with a combination of brand and product code. An AO product page with the first part of the product name highlighted However, looking at the page with Ahrefs SEO Toolbar, they don’t follow this trend through to title tags, which they likely should do to better match user search queries: Meta title and description of a product In AO’s ‘Sound’ category, they changed their H1 to be just the brand + product name rather than the product code + brand name combination shown previously. Amazon product page example They likely have done this as users don’t search for product codes for this product, as shown in Keywords Explorer. Keywords grouped by Parent Topic in Ahrefs’ Keywords Explorer Of course, in some situations, you’ll want to set a H1/title combo that best matches the user’s search query
and intent for an individual product
if the potential traffic return is worth the time investment. 3. Add unique, helpful content Manufacturer descriptions serve as a useful foundation for your store. However, you are in a great position as a retailer to offer more than what the manufacturer provides. This might include offering recommendations or comparisons to assist customers in purchasing decisions. There are a plethora of strategies to make your product pages more beneficial. Here are some examples. Add FAQs FAQs are a great way to succinctly
provide additional information
about your product. For example, Virgin Experience Days has accordions answering key user objections before purchasing, such as the activity’s day plan, insurance, availability, and more. Example of an FAQ section on a Virgin Experience Days product page Add a short review Alongside the manufacturer description, write a short opinion on what you think of the product. This works best for physical
products. Projector retailer Projectorpoint
does this brilliantly by writing 4 or 5 paragraphs List of Japan Cell Phone Numbers on important product pages and scoring them on set criteria. Example of a product page review Add a Q&A Adding a Q&A section to product pages is a great way to address customer queries, enhance content, and aid informed buying decisions. Source questions from customers or competitors and provide clear, concise, and valuable responses. Toner Giant is a great
example of a brand doing this well
. Always provide essential information Every industry has a key piece of information that greatly influences the customer’s buying choice. Providing this information is helpful, which is precisely the type of content Google is looking for when ranking. This might sound simple, but many websites fail to provide this information on product pages. Here are some examples of what helpful content could be on product pages for different industries: Clothing and Footwear: Offer
detailed size charts specific to the
clothing item or shoe North American Numbering Plan Administration model. Electronics: Clearly list out key features like battery life or storage capacity. Furniture: Provide height, width, and depth measurements to ensure the item fits the intended space. Beauty Products: Detail the full list of ingredients to cater to those with allergies or specific preferences. As a bonus, explain why this information is in the product. Food Products: Present a detailed nutritional breakdown per serving. Books: Give a brief summary or