blurb to provide readers with an insight into the
content. Sports equipment: , especially for items like tennis rackets or running shoes. Jewelry: Detail the type of metal or gem and provide care instructions to maintain shine and prevent damage. Add creative, helpful content Also, consider creative ways to emphasize the advantages and features of your product. Bellroy does this exceptionally well by showcasing how their slim wallets compare to regular wallets. This highlights their main selling point:
their wallets stay slim and small even
when they’re full. Bellroy’s sliding scale on their website Adding useful content like this also turns your product pages into linkable assets, as it did for Bellroy. Referring domain growth via Ahrefs’ Site Explorer Data via Ahrefs’ Site Explorer Much of this can be credited to their excellent product and the smart way they showcase its advantages. There are many ways in which you can replicate this success;
here are some to consider, alongside
examples of brands implementing similar strategies (albeit not always directly on product pages): Calculators: Casper, the mattress brand, has a sleep calculator that helps users determine their sleep schedule based on wake-up times. Interactive comparison features: Apple effectively uses this strategy to compare different models of their iPhones, iPads, and Macs. Augmented reality experiences: IKEA uses AR through its IKEA Place app, which allows customers to virtually place furniture in their homes to see
how it fits and looks. Size guides and
fitting tools: ASOS uses a “Fit Assistant” that Cell Phone Number List Belize recommends sizes based on a customer’s details and previous orders. Environmental impact or sustainability information vs. the competition: Patagonia provides information on their environmental impact and sustainability practices. Example of a product sustainability breakdown Information about the production process or origin story: Everlane details the production process, from materials sourcing to manufacturing to the costs to make the product. Example of a product price breakdown User-generated content like customer photos or videos: Glossier
encourages users to post their own photos
using their products, creating a community feel. Example of user-generated content 360-degree product view or virtual try-on: Warby Parker offers a virtual try-on feature for their glasses using a phone’s camera. Example of a virtual try-on Engaging video demonstrations: Blendtec, known for its series of “Will it Blend?” videos, showcases their blenders’ power and durability. Detailed product breakdowns, showing all the components and their functions: Dyson often breaks down its vacuum cleaners component by component in both images and video content to demonstrate their innovative technology.
Interactive quizzes or tools: Sephora offers
quizzes like “Foundation New York Metropolitan Area Finder” to help customers find the perfect product match for their specific needs. Example of an interactive quiz on Sephora to help customers find products 4. Implement a semantic heading structure A semantic heading structure is essential for improving the accessibility and readability of your website. It helps users understand the content hierarchy and quickly find the necessary information. This practice is also key for SEO, as search engine algorithms will understand page structure better.