To use heading tags semantically on your
product pages effectively, keep these points in mind: The H1 tag is your primary heading; it usually closely matches the text in the title tag. There should be only one H1 per page. H2 tags are secondary headings that denote major sections within your page. H3-H6 tags are used for subsections within these sections. Each level should be nested within the level above it — for example, H3 tags should be nested within an H2 section, and so forth. You shouldn’t jump levels, so don’t go from a H2 to a H4. Make your headings descriptive and concise. Here’s an example of how Bellroy could do this for a product page: H1: Bellroy Slim Wallet H2: Key Features H3: Ultra Slim Design H3: Premium, Sustainably-Sourced
Materials H3: RFID Protection H2:
Customer Reviews H3: Review 1 H3: Review 2 H3: Review 3 H2: How to Care for Your Wallet H3: Cleaning Instructions H3: Maintenance Tips This structure provides a clear, logical information flow to help users and search engines understand and navigate the page. 5. Optimize images Use top-notch photos or videos to display your product from various viewpoints. This enhances the quality of your product pages, which can improve how well they rank, but it also opens you up to receiving traffic via
Google Images. For certain types of products
, like decor or fashion, many users utilize image search to discover products. Here’s an example of what an image result listing looks like for an image search of “walnut side table” – Google is showing this image in search results directly from the product page. Product showing in Google Image search Under the selected image result, Google also displays visually similar products. Related products showing in Google Image search But how do you ensure your products perform well on image search? Here are a
few pointers. Use descriptive alt text
and file names Alt text is important Cell Phone Number List Nepal for accessibility as it describes the image for visually impaired users. Alt text and a descriptive filename for a product image on Bellroy’s site would look something like this: <img src=”bellroy-slim-wallet-black.jpg” alt=”Bellroy Slim Wallet in Black”> This alt text accurately describes the image, which helps both search engines and screen readers. FURTHER READING Alt Text
for SEO: How to Optimize Your Images
Use <img src> A common issue with image SEO is using CSS to include images as background elements instead of the <img src> tag in HTML. All images must be included in the HTML code with the <img src> tag to ensure Google can effectively index the image like this: <img src=”/images/bellroy-slim-wallet-black.jpg”> Host images on your own domain While not essential, hosting on your domain rather than a third-party one will simplify tracking your performance in Google Images. All you need to do is change the search type filter to “Images” in Google Search Console. Search type filters in Google Search Console If you’re using an image CDN, make sure the one you pick provides an option for a custom
CNAME so that you can host it on a
subdomain like Finding Black Ops Cold War on a Budget: A 2024 Buyer’s Guide images.yoursite.com. 6. Use semantic HTML Semantic HTML is a great way to improve content. While heading tags are commonly discussed for SEO purposes, several other ways to optimize product pages with semantic markup exist. Here are a few key examples: Definition lists (DL, DT, DD) or <table>: These can be used to structure and present specification data in a clear and organized manner. DL represents the list itself, DT represents the term or label, and DD